Top 5 Fashion Games on Android in Italy: Q2 2023 Performance

During the second quarter of 2023, the top 5 fashion games on the Android platform in Italy showcased varied performance metrics in terms of downloads, revenue, and weekly active users. Here’s a detailed look at each game’s performance based on Sensor Tower data.

Fashion Battle - Dress up game demonstrated consistent engagement. The game saw a peak in revenue at approximately $54 in the week of April 24, with downloads peaking at 15K in the same week. However, downloads declined to around 8K by the end of June. Weekly active users increased steadily from 37K at the start of the quarter to a peak of 53K in late April, before falling back to 37K in the final week of June.

Hair Salon: Beauty Salon Game, despite being a recent release, showed notable growth. Revenue began to be generated in June, starting from $1.8 and rising to $10 by the end of the month. Downloads saw a significant spike to 16K in mid-June, while weekly active users increased from 9K in early April to 43K by the end of June.

DIY Paper Doll experienced fluctuating download numbers, starting strong with 23K in late March but dropping to around 5K by the end of June. Weekly active users remained relatively stable, peaking at 61K in early April and maintaining around 52K to 53K through most of the quarter.

Makeup Kit - Color Mixing saw a resurgence in downloads towards the end of the quarter, peaking at 18K in mid-June. Weekly active users also followed an upward trend, increasing from 17K in late March to 39K by the end of June.

Hair Tattoo: Barber Shop Game had an impressive climb in weekly active users, reaching 87K by the end of June from 41K at the beginning of the quarter. Downloads also saw a notable increase, peaking at 15K in the final week of June.

For more detailed insights and data on app performance, visit Sensor Tower.